As a small business, when you make an investment in something, you’re likely to assess it’s potential to help your business grow with intense scrutiny. Quite often we find that people feel an obligation to get a website for their business but aren’t exactly sure how it can fit into their marketing plans and how it can bring in business for them. Some things are obvious, such as trying to achieve good Google rankings for relevant keywords, and most people are ready to make an investment into achieving since the benefits are obvious. However, let’s look into some of the hidden cost benefits of using a system such as WordPress to build your small business website.
1. It can grow
We often have people come to us that already have a website. The website did the trick when they were just starting but now that they have grown, their website hasn’t grown with them. A great benefit of building or site in WordPress ( or most CMS’s for that matter ) is that your contents, contacts, comments are all stored in a database. This makes for an easy transition when upgrading your site. Furthermore, since WordPress is a quite simple platform to build on. Want a blog put on your WordPress site? No problem… Which leads me to my next point.
2. It enables easy interactivity and engagement with your audience
With such a well supported an large development community, WordPress has an incredible amount of functionality which can be built into it via the use of plugins. Blog, Comments, E-commerce, Social Bookmarking, Social Media, Polls, Automatic Contact and Enquiry Forms… these are all fairly straightforward things to implement for a WordPress site. This results in less time for your web developer to add such things and ultimately results in a lower running cost.
3. It’s easy to use
At Stickybeak, we’ve tried using many different CMS’s for the sites we build for our customers. Based on feedback from people like yourself it seems that WordPress simply can’t be beat for a great balance of power and ease-of-use.
If you’re interesting in getting a site going, and generating leads for your business, contact us today for a free quote