NOTEPAD

A fresh start for an old business

By John Connole
8 Sep

I love working with well established businesses that have old-school marketing. Recently, I’ve been doing some work for Hiller in Maroochydore. They are a catering equipment supply company, design and fitout studio, and manufacturer of container kitchens.

Hiller asked me to bring their main website up to scratch which as looking dated and didn’t reflect the current values and capabilities of the business. We started by doing a redesign of the Hiller Website¬†which could be used to focus on equipment sales by building detailed product pages such as this one¬†which is focussed heavily on providing the kind of content that prospective buyers need to be able to assess products. The individual product pages were also focussed on getting people to pick up the phone to talk to the sales team.

I also adjusted their SEO strategy to target the brands that they stock by creating brand pages such as this skope one.

Overall, the site has been up and running for just over a month and we’ve already seen an increase in sales enquiries. In terms of numbers, their organic traffic sessions are up around 40% on the previous months.

The Hiller website will continue to be a work in progress and I’m confident that the hard work ahead will lead to a further increase in their traffic and conversions. Ultimately, it’s all about the Return on Investment that I believe I can provide for clients. Hiller is a great example of a business that benefits for a complete re-assessment and development of their online presence.

John left QUT with a Master of Creative Industries (Interactive & Visual Design) and a firm view that design should be simple, clean and timeless. Back in 2009, John started Stickybeak with the single-minded purpose of offering a highly-specialised, highly-personal service to customers. Believing you should only accept work from clients you can genuinely help, John's ethics are at the very heart of the way Stickybeak does business. When he's not helping clients get the very best from their company, he likes nothing more than sitting around a campfire, unleashing his inner photographer or attempting to Kitesurf

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